Freenome is seeking a Senior Manager, Product Marketing
About the Role
The newly created Senior Manager, Product Marketing role reports to the Senior Director of Marketing and is responsible for developing and implementing effective marketing strategies to drive adoption of Freenome’s software products within health systems.
This highly entrepreneurial role will be an early member of a cross-functional team tasked with developing and launching data-driven solutions relating to our early cancer detection tests. This work is critical for both Freenome’s long-term product roadmap and ensuring our customers are able to optimally leverage our technology and data insights to maximize their impact on cancer care.
This position is located in the San Francisco Bay Area and we are unable to consider applicants who are not local or who do not want to relocate to the Bay Area.
How you’ll contribute:
Develop and disseminate marketing content, materials, and tools that promote awareness and educate healthcare provider customers on Freenome’s data-driven software solutions
Create compelling storylines that succinctly articulate the value proposition of Freenome’s solutions and differentiate our products versus competitor offerings
Develop and execute marketing campaigns to target audiences through appropriate channels and venues
Develop materials and case studies, in collaboration with Product Management and Business Development, to support prospecting and engagement with strategic partners
Lead go-to-market launch strategies for new product rollouts, including cross-functional marketing plans
Conduct market and customer research to explore feasibility of new product opportunities and enhancements to existing offerings
What you’ll bring:
Bachelor’s degree in an analytical, technical, or scientific field. MBA preferred
5+ years of experience in a strategic marketing role for a healthcare IT company serving health systems
Knowledge of oncology and primary care
Familiarity with medical device and diagnostic product development
Exceptional storyteller and communicator capable of explaining complex data science, machine learning, and clinical concepts in simple terms
Deep understanding of trends impacting care delivery, including value-based care, population health management, and healthcare technology
Strong cross-functional leadership skills, with proven experience managing complex projects through influence
Entrepreneurial mindset; comfortable with ambiguity, takes initiative, strong problem-solving skills
Freenome is on a mission to empower everyone with the tools they need to detect, treat, and ultimately prevent diseases.
By applying advanced machine learning techniques to recent breakthroughs in genomic science, Freenome is developing simple blood tests to detect early-stage cancer and make treatments more effective. The company has raised $238 million from investors such as RA Capital, Polaris Partners, Perceptive Advisors, Andreessen Horowitz, funds and accounts advised by T. Rowe Price Associates, Inc., GV (formerly Google Ventures), Roche Venture Fund, Novartis, Kaiser Permanente Ventures, American Cancer Society’s BrightEdge Ventures, Data Collective Venture Capital, Novartis, and Verily Life Sciences (formerly Google Life Sciences).
Freenome is building technology to gain an understanding of the body through several analytes derived from blood. These signals include cell-free DNA, methylation of cell-free DNA, cell-free RNA, circulating proteins, and immune profiling derived from thousands of prospective samples. By developing novel statistical learning methods and applying them to integrate various -omics datasets, Freenome is a leader in modeling specific biological mechanisms to capture disease dependent signatures such as gene expression, immune response, tumor burden, the tissue of origin, and 3D chromatin structure.
By building comprehensive discovery datasets and modeling critical biological systems, Freenome is learning what biological changes are present within the blood between a variety of different disease states including cancer, autoimmune disorders, infections, drug response, and aging. With the combination of Freenome’s datasets, cross-functional technical expertise, and mission to uncover the biological truth, we seek to positively change the lives of millions through the early detection and early treatment of disease.
Freenomers are technical and creative, visionary and grounded, empathetic, and passionate. We build teams around divergent expertise, which allows us to solve problems and uncover opportunities in unique ways. Freenomers are some of the most talented experts in their fields, coming together to advance healthcare one breakthrough at a time.
We value empathy, integrity, and trust in one another. That means embracing other’s perspectives, those of our coworkers and those of the patients and communities we serve. It means knowing when to push, and when to listen. At Freenome, we give each other the benefit of the doubt in the belief that we’re all working as a team toward the same goals, and empower others to grow in a collaborative environment.
What does a successful person look like at Freenome?
Those who thrive at Freenome prioritize, manage, and execute their own goals in alignment with those of the company. They embrace our values of empathy, integrity, and trust, and hold themselves and their team accountable. They crave collaboration with brilliant minds from unfamiliar fields of study and believe that hiring and mentorship are fundamental to our success. Above all, they welcome and provide constructive feedback and criticism, trusting in the good intentions of others, and secure in the knowledge that embracing mistakes is the best way to learn and move on. For those who crave challenges, understudied problems, and the chance to see their work impact the lives of millions of people affected by cancer every year, there’s no better place to be.
Freenome is proud to be an equal opportunity employer and we value diversity in every way. Freenome does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.