Job ID R1015852
Type Employee – Full Time
Location Marlton, New Jersey
Standard Hours 40
Virtua is undergoing a marketing transformation with CRM as one of the key focal points connecting the consumer journey. As we build out our best-in-class approach of engaging our omni-channel customer, we are creating meaningful opportunities to experience Virtua. The CRM marketing strategist will be a subject matter expert with exceptional analytic skills to push innovation and activation in the digital space. This leader will leverage data-driven analytics and processes to develop and implement strategies and techniques to grow new business, retain loyal customers and connect the customer experience. The CRM marketing strategist will partner on our next gen CRM strategy, capabilities and processes to deliver personalized campaigns across touchpoints of the consumer, customer and patient experience.
Uses data-mining techniques and analytic capabilities to develop segmentation strategies, lifetime value models and marketing campaign ROI.
Partner with business leaders to reach volume and revenue growth goals by operationalizing insights from customer data, predictive models and campaigns.
Define emerging trends of customers and the marketplace to identify new opportunities for Virtua and innovation in CRM. Deliver recommendations and serve as a subject matter expert on CRM approach tools, marketplace trends, list pulls, testing environments and CRM standard methodologies.
Partner with corporate departments and clinical teams to connect the customer journey and guide the CRM evolution across multiple customer touchpoints and channels. Co-develop comprehensive contact management strategies across multiple digital channels and access points.
Manages the detailed design, development, testing, and deployment of CRM campaigns. Execution of a CRM calendar for campaigns, budget management and reporting, marketing process optimization and procedures, metric reporting and financial analysis.
Position Qualifications Required:
At least five years of related experience in marketing
Demonstrated inter-disciplinary work across Marketing, I.T., Customer Service and Business Development teams to develop CRM platform.
Established results in growing business through digital platforms
Track record in collaborating with strategy, business intelligence IT and senior organizational leadership to drive business goals
Passion for translating data analytics into action-oriented growth strategies
Solid understanding of success metrics and building dashboards
Demonstrate excellent communication and presentation skills to clearly articulate technical ideas to all levels of an organization
Self-motivated, including the ability to work in team and independent environments independently
Critical thinker and quick learner
Bachelor’s degree in marketing, computer science or related field; MBA or Master’s degree preferred