Congrats! You’ve landed an interview. As you begin to prepare, do not underestimate the importance of demonstrating your industry knowledge. Good research requires that you dig well past the company’s ‘About Us’ page. Going further, sharing your knowledge does not mean listing a bunch of random facts. Your goal should be to seamlessly integrate what you know into your responses and general conversation.
For more tips on this topic, read This Is Exactly What to Say to Show Off Your Indsutry Knowledge in an Interview by Alex Dea.